DIDECO
Dideco is a consolidated toy company with numerous physical stores in Spain and a brand that represents quality and good work in the world of children's toys, but the online presence does not correspond to this image. This gap is the main cause of the low number of sales on the website.
Deliverables:
Deliverables:
-Mystery Shopper
-Benchmarking
-Porter's "Five Forces" model
-SWOT analysis
-Trend Map
TARGET:
Our buyers are mostly women between the ages of 25 and 45 who are worried about offering their children educational toys that are carefully designed and responsible for society and the environment.
Deliverables:
-Survey results
Deliverables:
-Survey results
-Personas
-Empathy map canvas
-Customer journey
GOALS:
1. Optimize our site to offer the same experience as in our store.
2. Increase online sales on both online channels (web and app).
Deliverables:
Deliverables:
- Heuristic evaluation
-User testing results
-Insights
-Value proposition canvas
-UI wireframes
WEB Version 1
WEB Version 2