The aim of the project is to achieve the loyalty of the Spanish youngest population and increase the amount of purchases through the app.
Research: The target is a student who still live with their parents because of low income. Millenials and the Z generation interact with their mobile phone constantly to check the latest trends and follow influencers, who have the power to affect their purchase decisions. The most used app is Instagram, where they show their lifestyle.
In order to transform an idea into a project plan, the scope canvas model provides an overview of the insights in the interactions between the different project topics.
To sum up, the Value Proposition Canvas is very helpful when convincing clients, stakeholders and bosses of the importance of the deep research. They will see the future position of an objective with the improvements.
Sitemaps help lay out the information architecture—the art and science of organizing and labeling a product’s components—to support navigation and usability.
Using the tool "Optimal Workshop" we do a card sorting so we can discover how other people organize the new sections and content.
Using the tool "Optimal Workshop" we do a card sorting so we can discover how other people organize the new sections and content.
After conducting user research and designing personas, we define the target audience and their needs.
Next, we think about how users will access the product (use case). This is when entry points are introduced (the user first arrives on a site/app). Then, we include interactions and how users will move around the product with different flowcharts.
Once the flowchart is established, High fidelity wireframes are created solely with digital tools(Sketch). We redesign the home screen, notifications and the searching box. Also, the icons of the bottom navigation bar.
Mobile app onboarding is the process of getting new users to understand and engage with the app enough to keep using it, instead of abandoning it after the first use.
The four new sections will be explained once the user has updated te version of the app. This emphasizes the Value Proposition.
The four new sections will be explained once the user has updated te version of the app. This emphasizes the Value Proposition.
For the unacquainted, ASOS INSIDERS is a marketing initiative designed by the retail giant to give its users more personal content - namely, “fashion tips and style advice”.
By consistently posting on a theme, ASOS is arguably making its influencer marketing more authentic and better for long-term engagement.
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